I started JJB Golden at just 19 years old, and now I’m a junior in college. One day I asked myself a simple but heavy question:

“Do I really want to live the same 9-to-5 routine for the next 50 years of my life?”

That thought hit me hard. I didn’t want to settle for a life that felt empty. I wanted to build something bigger than myself—something that reflected what I love most: my faith in our Lord and Savior, Jesus Christ.

But it wasn’t easy. When I started, I had almost nothing—no big connections, no money saved up, just an idea and a vision. People doubted me. I doubted myself some days. There were nights where orders didn’t come in, and I wondered if I had made a mistake.

But every setback pushed me closer to God, and every obstacle reminded me why I started. This brand isn’t just clothes—it’s a statement. It’s faith stitched into fabric. It’s hope you can wear.

“What does IBM stand for? Nothing.” - Jonah Hill War Dogs